Global >> About O-I >> Innovation

Today's market dynamics demand that we innovate to maintain our competitive edge and help our customers maintain theirs. O-I is focused on developing new products for existing and new markets enabling our customers to compete and grow their brands and markets.

The overwhelming growth of new brands in segments like the spirits category have renewed packagers and consumer alike of the purity and premium image glass conveys to the products it holds. As other segments vie to differentiate their products they're turning to glass taking advantage of its unlimited design options, color varieties and sustainability.

O-I is studying consumer trends, as well as collaborating with customers to understand their needs and develop offerings to meet those needs. O-I has global capabilities and sourcing that can rapidly and cost effectively introduce new products in any region on the globe.