Getting babies used to a variety of
flavours is the best way of minimising
"fussy eater" problems later on, so
mums want to give their babies first
foods that are as fresh, authentic and
tasty as possible. They favour glass
because it preserves the flavour, texture
and aroma of food perfectly, and allows
them to judge the authenticity of a jar’s
contents before purchase. |
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The O-I global study reveals an interesting
contradiction. Many of the new
"organic" products (found in countries
such as the UK) – purchased for their
pure, healthy contents – are packaged
in plastic pots, which European consumers
perceive to be the least healthy
of all packaging materials, according
to research conducted by FEVE (the
European Glass Packaging Federation)
in April 2009. |
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Mothers believe that environmental
concerns affect their packaging
choices, but when buying baby
foods, their purchase decisions
don’t always bear this out,
according to the study. Some also
feel that brands are using “environmentally-
friendly” as a marketing
gimmick, although they acknowledge
that glass has a right to this
claim, being 100% recyclable.
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