Europe >> Market Categories >> Wine

To stay in step with its customers as the wine market evolves, O-I regularly surveys end users.  Regardless of nationality, consumers spontaneously notice certain aspects of the bottle but overlook others, although they all are quite visible.

"When I buy wine, I have to find its packaging attractive. If an effort has been made with the bottle, one can assume an effort has been made with the product," Jane, 34, Hairdresser.

With nearly 50% of the market, O-I is a leader in glass packaging in the European wine, sparkling wine and Champagne markets.  The company's bottles represent years of traditional expertise in wine packaging, yet O-I continues to try to anticipate its customers' needs and provide increased value through constant innovation.

O-I bottles guarantee high quality packaging and product image, as glass is the consumer's first choice when it comes to wine packaging. Authentic and pure, O-I glass bottles fully preserve the taste and quality of your wines.

From Bordeaux to Champagne, to specialties dedicated to your own area or brand, O-I offers an infinite range of possibilities for wine packaging through a large variety of shapes, colors, printing, and finish options. More than 500 standard wine bottles are manufactured in 39 European plants in 15 standard colors that include traditional French green, dead leaf green, amber or flint.