S. Pellegrino
Coca-Cola
Engineering emotions
Lipton Ice Tea
Maker’s Mark Cellar Aged

Glass Packaging that Emotionally Connects with Consumers

Emotional connections drive consumer behavior. The most successful brands are able to create an experience their consumers can share, carving out a unique identity and spark to stand out on shelves.

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Brand Building Glass Bottle Designs

Increase packaging effectiveness and build stronger brands with iconic glass bottles and jars that set brands apart. With O-I’s glass bottle design capabilities, packaging can be just as unique as the product it protects. The glass bottle shape, size, color, and 3D embossing come together to create an emotional impact on consumers. With one-of-a-kind glass bottle design, brands are easily recognizable, even without a label.

Glass Packaging Emotionally Connects with Consumers

Leverage neuroscience to develop the most impactful glass packaging design for your brand: Our partners at Brand Aviators have created the Wheel of MotivesTM, which is groundbreaking work that connects deep human motives with shopping behavior and brand choice.
We leverage that framework to align brands with their motives and translate this into the right packaging design cues to create emotional connections. This means brands can focus on the messaging that resonates more clearly and effectively with shoppers.

Balance a Modern Icon

Drinktainier Opening

A wide mouth opens the consumer to a balanced, full-sensory experience of the product, inviting aromas and mouthfeel to balance flavor.

Branding Area

A wide mouth opens the consumer to a balanced, full-sensory experience of the product, inviting aromas and mouthfeel to balance flavor.

Drinktainier Opening

A wide mouth opens the consumer to a balanced, full-sensory experience of the product, inviting aromas and mouthfeel to balance flavor.

The Catalyst Collection™

The Catalyst Collection delivers a consumer experience unlike any other. Offering iconic bottle designs, the collection takes the principles of The Wheel of Motives to create containers that are unique and impactful on retailer shelves. These pieces activate the senses, connect with consumers, and inspire brand growth.

Bring Your Vision to Life

Explore the Design Book

Glass Bottle Design & Manufacturing Expertise

Our strategic glass bottle design is rooted in market and consumer insights, paired with science-backed research on driving forces behind consumer behavior, ultimately creating glass packaging that represents your brand in a way that will resonate with consumers. Our unrivaled product development pipeline and commercialization channels will benefit brands’ bottom line by simplifying commercialization and product expansion. 

We’re a strategic partner grounded in creative reality, meaning we take your idea for glass packaging and make it manufacturable. Our creative designers have an industrial design background and partner with container engineers, who understand the glass bottle manufacturing process.

Need heading here

Glass bottle packaging is more than about functionally protecting food and beverages. Glass is a transformative packaging material that plays with the senses of sight, sound and touch to connect with consumers in ways other packaging materials simply can’t. Plus, glass bottles are inert and leave products as pure as the producer intended.

We’re more simply glass manufacturers: we’re designers; we’re market analysts; we’re brand partners and problem solvers. We do it all. 

When you partner with O-I Glass, you unleash the transformative power of glass packaging with long-time leading experts in brand-building, design, and manufacturing. If you want brand-building glass bottle packaging that disrupts the shelf, connects with consumers, and drives brand loyalty, our teams at O-I Glass are the experts at unlocking the power of glass packaging.

Engineering Emotions

Engineering Emotions

Frequently Asked Questions

My brand is considering packaging in glass. Why should we?

The reasons are endless. You can unleash your brand’s potential through glass. Glass is the ideal material to transform a brand story and connect with consumers. Glass creates packaging so iconic; brands are recognizable even without a label. Even more, glass is the most sustainable packaging option available. It’s virtually inert, meaning it won’t interact with the product inside. Glass is also the healthiest packaging option – it doesn’t allow for any chemicals to leach into the food and beverages packaged inside.

Consumers take 3-7 seconds, on average, to make a purchasing decision, so it’s vital to stand out on the shelf and make an immediate impact. Glass packaging from O-I allows brands to do that. With glass packaging, you can turn it into shapes, give it colors, and play with its transparency. Glass is a premium packaging material able to transform occasions – just imagine the “clink” that happens between 2 bottles in celebration. Glass is also the healthiest packaging option – it doesn’t allow for any chemicals to seek into the food and beverages packaged inside.

Yes! O-I’s designers will collaborate with design agencies that brands already have a working relationship with. O-I’s creative designers and container engineers understand the glass manufacturing process – and while a brands’ design agency may have a concept in mind, O-I brings your creative vision to life, with the technical expertise to ensure the concept is manufacturable and will run smoothly on your filling lines.

O-I provides start-to-finish, go-to-market, complete packaging solutions. We have a global network of creative designers, category strategists and market intelligence experts that have local market insight with a global perspective. Our strategic design is rooted in market and consumer insights, paired with science-backed research on driving forces behind consumer behavior, ultimately representing your brand in a way proven to resonate with audiences. We utilize the Wheel of MotivesTM from Brand Aviators –  to align brands with a purchasing motive correlated with intentional design. O-I has a full range of glass design attributes – including color, shape, and embossing. We offer end-to-end new product development support, and also collaboratively partner with design agencies.

O-I will facilitate customer innovation workshops and work with our wide network of partners, including contract fillers, secondary packaging, closures, decorators, and suppliers to get your product on the shelf.

We have a global network of creative designers and container engineers. Our design services team is able to meet virtually or in-person for engaging design brainstorming and customer workshops. We offer flexible meeting spaces to meet our customers where
they are.

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