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Blog Stories November 24, 2021
A Truly Glassy Holiday Gift Guide

You want the holidays to be perfect and the gifts you give to be exceptional and memorable. If you’re struggling […]

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Blog Stories October 8, 2021
Prestigious Packaging Awards in Europe & U.S. Recognize Boomerang’s Innovative Glass Water Bottle

It’s been an exciting fall for the founders of Boomerang Water, an on-site, small batch bottling water company providing pure, […]

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Blog Stories, Engineering R&D, Raw Materials & Waste, Sustainability News July 20, 2021
VIDEO: A Beautiful Spiced Rum Bottle — for the Eye and the Earth

Jacobite Spirits is a small craft spiced rum distillery in the heart of Glasgow, Scotland. Founded by a group of […]

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Blog Stories July 13, 2021
Consumer Desire for ‘Better for You’ Beverages Persists Through Pandemic

The COVID-19 pandemic saw the sudden rise of consumer demands that rattled shoppers who were desperately looking for household necessities […]

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Blog Stories June 14, 2021
Rethinking Spirits Packaging: The World of Sustainable Glamour

Brands matter. In the spirits market, it’s incredibly clear how brands – and especially premium brands – seek to differentiate […]

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Blog Stories June 10, 2021
Make It Easy, Make it at Home: Pandemic Alcohol Trends That are Here to Stay

The global pandemic made our homes the focal point of our social lives, our work lives, and for some, our […]

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Blog Stories June 1, 2021
Evenly Wine Aims to Satisfy Consumers Seeking Balance

Evenly is a new wine brand built for consumers who are seeking a holistic lifestyle. The brand’s unique glass bottle further supports its positioning.

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Blog Stories May 27, 2021
O-I’s (Un)Conscious Stories Webinar Emphasizes Connecting with Human Emotions

Brands have little more than an instant to make an impression on the shelf. How can your product compel a […]

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Blog Stories May 25, 2021
Glass Packaging’s Transformative Power

Glass has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give […]

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Blog Stories May 25, 2021
Successful Brands Tap Into Unconscious Human Emotions

Connecting emotionally with consumers is the only way to motivate a purchase. Emotions are the survival mechanisms through which decisions […]

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