Brands matter. In the spirits market, it’s incredibly clear how brands – and especially premium brands – seek to differentiate […]
Read MoreThe global pandemic made our homes the focal point of our social lives, our work lives, and for some, our […]
Read MoreEvenly is a new wine brand built for consumers who are seeking a holistic lifestyle. The brand’s unique glass bottle further supports its positioning.
Read MoreBrands have little more than an instant to make an impression on the shelf. How can your product compel a […]
Read MoreGlass has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give […]
Read MoreConnecting emotionally with consumers is the only way to motivate a purchase. Emotions are the survival mechanisms through which decisions […]
Read MorePackaging works mainly unconsciously to transform simple products into containers of meaning, investing them with personalities.
Read MoreO-I introduces Design Book 2, a global representation of how glass packaging tells brand stories.
Read MoreGlass should never be trash – that’s one of the takeaways Austin Stein, O-I plant manager at Danville, Virginia, shared […]
Read MoreFor more than two decades, Pelican Brewing has been cultivating memories by bringing people together through craft beer. The Pacific […]
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