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Blog Stories June 14, 2021
Rethinking Spirits Packaging: The World of Sustainable Glamour

Brands matter. In the spirits market, it’s incredibly clear how brands – and especially premium brands – seek to differentiate […]

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Blog Stories June 10, 2021
Make It Easy, Make it at Home: Pandemic Alcohol Trends That are Here to Stay

The global pandemic made our homes the focal point of our social lives, our work lives, and for some, our […]

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Blog Stories June 1, 2021
Evenly Wine Aims to Satisfy Consumers Seeking Balance

Evenly is a new wine brand built for consumers who are seeking a holistic lifestyle. The brand’s unique glass bottle further supports its positioning.

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Blog Stories May 27, 2021
O-I’s (Un)Conscious Stories Webinar Emphasizes Connecting with Human Emotions

Brands have little more than an instant to make an impression on the shelf. How can your product compel a […]

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Blog Stories May 25, 2021
Glass Packaging’s Transformative Power

Glass has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give […]

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Blog Stories May 25, 2021
Successful Brands Tap Into Unconscious Human Emotions

Connecting emotionally with consumers is the only way to motivate a purchase. Emotions are the survival mechanisms through which decisions […]

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Blog Stories May 25, 2021
Leverage the Power of Packaging and Neuroscience to Emotionally Connect with Consumers

Packaging works mainly unconsciously to transform simple products into containers of meaning, investing them with personalities.

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Blog Stories May 19, 2021
Design Book 2: Bringing Your Brand Story to Life Through Glass Packaging

O-I introduces Design Book 2, a global representation of how glass packaging tells brand stories.

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Blog Stories May 4, 2021
O-I, Beer Institute Talk Glass Bottle Benefits for Beer

Glass should never be trash – that’s one of the takeaways Austin Stein, O-I plant manager at Danville, Virginia, shared […]

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Blog Stories April 26, 2021
Pelican Brewing: Born at the Beach (VIDEO)

For more than two decades, Pelican Brewing has been cultivating memories by bringing people together through craft beer. The Pacific […]

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