Make It Easy, Make it at Home: Pandemic Alcohol Trends That are Here to Stay
The global pandemic made our homes the focal point of our social lives, our work lives, and for some, our school lives. Unable to go out to restaurants and bars, consumers learned new skills – baking, cooking, mixology — to recreate their favorite experiences at home (with a little, or a lot, of help from […]
O-I Waco Recognized for Energy Efficiency & Community Support
O-I’s Waco, Texas, plant has received recognition for its active commitment to energy efficiency and its ability to help provide energy to its community when demand is high. Enel X is one of the largest energy demand response suppliers in the United States. O-I Waco has been named Enel X Texas MVP for the plant’s […]
Art, Glass, and The Art of Recycling: O-I and SICOVAD Summer Glass Recycling Campaign
How do you encourage people to recycle glass products? You share with them the value of glass recycling and make recycling both easy and convenient. And what better way to increase the awareness than to kick off a summer campaign that combines art and sustainability? The goal of the Containers Tour 2021 in Gironcourt-sur-Vraine, France, […]
Evenly Wine Aims to Satisfy Consumers Seeking Balance
Evenly is a new wine brand built for consumers who are seeking a holistic lifestyle. The brand’s unique glass bottle further supports its positioning.
O-I’s (Un)Conscious Stories Webinar Emphasizes Connecting with Human Emotions
Brands have little more than an instant to make an impression on the shelf. How can your product compel a consumer to make a purchase in just 3-7 seconds? O-I’s (Un)Conscious Stories Virtual Event on Tuesday, May 25, gave insight into how innovators can tell a story that truly connects brands with their target consumers. […]
Glass Packaging’s Transformative Power
Glass has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give it colors, play with its transparency … Glass ignites an array of senses, from sight to sound to touch. No other packaging material has the ability to communicate a brand’s identity so authentically and capture […]
Successful Brands Tap Into Unconscious Human Emotions
Connecting emotionally with consumers is the only way to motivate a purchase. Emotions are the survival mechanisms through which decisions are taken. They determine what we feel and when we feel we become conscious. The thinking operations of the brain are very slow and expensive — the brain consumes 25% of all calories absorbed in […]
Leverage the Power of Packaging and Neuroscience to Emotionally Connect with Consumers
Packaging works mainly unconsciously to transform simple products into containers of meaning, investing them with personalities.
Design Book 2: Bringing Your Brand Story to Life Through Glass Packaging
O-I introduces Design Book 2, a global representation of how glass packaging tells brand stories.
O-I, Beer Institute Talk Glass Bottle Benefits for Beer
Glass should never be trash – that’s one of the takeaways Austin Stein, O-I plant manager at Danville, Virginia, shared during a virtual chat with the Beer Institute’s Jim McGreevy April 28. Stein spoke as part of the Beer Institute’s ongoing “You Ought to Know a Beer Industry Employee,” virtual series. “O-I is one of […]
