As Consumer Demand Fuels Premiumization of RTDs, Is Your Brand Ready?
In an ever-evolving world of consumer preferences, one remarkable transformation is taking place in the realm of Ready-to-Drink (RTD) beverages. Traditional RTDs, once thought of as the less glamorous cousin of classic cocktails, are currently experiencing a premium makeover due to rising consumer demand for convenience and sophistication. As a brand in this rapidly changing […]
The Resilient Role of Glass Packaging During Economic Uncertainty
There’s a lot of economic uncertainty as we enter the end of 2022. Inflation is rising globally. Energy concerns loom across Europe. COVID-19 variants and the trajectory of the pandemic are tough to predict. Brands and consumers alike are watching the situation closely. Consumer spending habits, preferences and behaviors could shift depending on their bank […]
Cocktails and Beer To-Go Offer Big Opportunity in 2022
“Cheers, New York!” Governor Kathy Hochul said on Wednesday, January 5, as she called for making drinks-to-go permanent in New York State. Alcohol to-go has been a lifeline for on-premise operators during the pandemic. From the onset in 2020, when many bars, restaurants and breweries suspended dine-in business, 39 states issued emergency orders permitting sales […]
Consumer Desire for ‘Better for You’ Beverages Persists Through Pandemic
The COVID-19 pandemic saw the sudden rise of consumer demands that rattled shoppers who were desperately looking for household necessities – toilet paper or cleaning wipes, anyone? The pandemic also served to strengthen existing trends. As a food and beverage market analyst, one of those trends I’m observing is how brands are responding to what’s […]
Make It Easy, Make it at Home: Pandemic Alcohol Trends That are Here to Stay
The global pandemic made our homes the focal point of our social lives, our work lives, and for some, our school lives. Unable to go out to restaurants and bars, consumers learned new skills – baking, cooking, mixology — to recreate their favorite experiences at home (with a little, or a lot, of help from […]
