Rethinking Spirits Packaging: The World of Sustainable Glamour
Brands matter. In the spirits market, it’s incredibly clear how brands – and especially premium brands – seek to differentiate by connecting with consumers through packaging, which translates into pricing power. Complexity, luxury and premiumisation are watchwords in this space, but another major demand is sustainability. O-I’s recent online conference, “Rethinking Spirits Packaging: Sustainable Premium,” […]
