Sustainability in Action

Art, Glass, and The Art of Recycling: O-I and SICOVAD Summer Glass Recycling Campaign

Jess Baker
 | Head of Content & Editorial Strategy, O-I Glass

How do you encourage people to recycle glass products? You share with them the value of glass recycling and make recycling both easy and convenient. And what better way to increase the awareness than to kick off a summer campaign that combines art and sustainability? The goal of the Containers Tour 2021 in Gironcourt-sur-Vraine, France, which runs through June and July 2021, is to increase glass recycling and build awareness about its benefits.

Led by local waste management company SICOVAD, O-I France, and the R-Play Association, a cultural association, the summer campaign will bring local artists to neighborhoods near O-I’s Gironcourt plant to create artwork on the glass recycling containers. The artists will decorate the recycling containers live on various Wednesdays, and their art will feature sustainability themes presented in “street art” styles. Representatives from SICOVAD and O-I Gironcourt will answer questions about glass, highlighting its role in the circular economy. These local events are open to the public.

Expanding public understanding of the value of glass recycling and encouraging participation in recycling glass is an essential component of O-I’s sustainability journey. The Containers Tour 2021 creates a robust and meaningful partnership between O-I and SICOVAD, promoting sustainable development, local employment, and how glass is the perfect material for the circular economy.

Artist Hugo Vauthier poses next to a glass recycling container as part of the Containers Tour 2021 in Gironcourt-sur-Vraine, France. (SICOVAD)

“We are proud to be part of this project. Glass is a key player in the circular economy, as it can be recycled endlessly,” shares Frédéric Dernicourt, Plant Manager of O-I Gironcourt. “O-I continues to invest in the Vosges, with the recent construction of a new furnace. It is a key player in the local and circular economy. As such, O-I wants to support local projects and artists. It’s interesting for the glassworks to have access to as much recycled glass as possible, as every 10% of recycled glass used reduces CO2 emissions by about 5%. “

The Containers Tour 2021 will visit 20 communities in the region. Event organizers want the public to understand that the recycled glass collected in these containers will not be sent out of the area but will be reused locally. The O-I plant of Gironcourt uses 88% of recycled glass sourced from local communities to produce new bottles.

At O-I, we are focused on the future. Our vision is to be the most sustainable producer of the most sustainable rigid packaging. In its use of recycled glass, O-I France is helping strengthen the region’s circular economy.

Jess Baker
Jess Baker
Head of Content & Editorial Strategy, O-I Glass
Jess Baker loves to tell a good story. You've seen her work on The Weather Channel,, and She's a runner, a mom, and a die-hard Springsteen fan.
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