O-I Offers Fresh View on Single-Issue Sustainability Claims in 2021 Future of Packaging Report
Boxed wine. Paper “bottles.” They’re among the recent fad food and beverage packaging that are marketed as the future of sustainable packaging. The claims, though, are based on one issue – that their weight alone is what makes them “sustainable.” But sustainability is not a one-issue, one-variable, linear measurement or characteristic. That’s the message O-I […]
VIDEO: A Beautiful Spiced Rum Bottle — for the Eye and the Earth
Jacobite Spirits is a small craft spiced rum distillery in the heart of Glasgow, Scotland. Founded by a group of friends, Jacobite is as passionate about sustainability as it is about the rum it produces. They call themselves “quite picky” about sourcing everything sustainably, from ingredients to packaging. As Jacobite prepared to launch Charlie’s Chopper […]
Wine in Glass Bottles Symbolizes Tradition, Pride & Quality in France, Survey Finds
Wine in glass bottles remains the beloved packaging choice for wine lovers, wine makers and brands across France. A new survey from the Federation of Glass Industries, France’s glass association, surveyed more than 1,000 wine lovers from April to May 2021. The study investigated the image of wine in glass as well as consumer motives […]
Consumer Desire for ‘Better for You’ Beverages Persists Through Pandemic
The COVID-19 pandemic saw the sudden rise of consumer demands that rattled shoppers who were desperately looking for household necessities – toilet paper or cleaning wipes, anyone? The pandemic also served to strengthen existing trends. As a food and beverage market analyst, one of those trends I’m observing is how brands are responding to what’s […]
Video: O-I’s Catalyst Collection is Shaped by Emotions
O-I’s Catalyst Collection is taking science-backed principals behind behavioral and human emotions and applying it to glass packaging design to give brands a new authentic way to connect with consumers. We partnered with Dr. Constantinos Pantidos, the founder of Brand Aviators. His research indicates all human emotions stem from 12 fundamental motives. Those motives create […]
O-I Joins Corona in Glass Recapture Summer Pilot Program in Chicago
O-I is joining Corona and the Glass Recycling Foundation (GRF) for a pilot glass recapture program in Chicago. The project’s focus is to build public awareness of the need to keep glass bottles out of landfills and keep them in the manufacturing loop. As part of the initiative sponsored by Corona, the GRF will collect […]
O-I Supports Social Initiative to Increase Employment in Colombia
The pandemic and the lockdowns that followed have been particularly harsh on some countries, including Colombia. O-I is donating to a new initiative spearheaded by ProAntioquia, a longstanding private foundation in Colombia. The new initiative aims to help groups hit hardest by the pandemic to enter the work force. ProAntioquia was founded in 1975 and […]
Choose Tomorrow, Today: A New Glass Hallmark to Communicate Commitment to Sustainability
There is a broad palette of tools that marketers can play with to activate their brands and connect with consumers to drive trial and purchase. Packaging is one of these tools, maybe one of the most powerful ones, but a too-often under-utilized one I feel. One-hundred percent of consumers will interact with packaging – in […]
O-I Announces Second Quarter 2021 Earnings Conference Call and Webcast
PERRYSBURG, Ohio, June 29, 2021 (GLOBE NEWSWIRE) — FOR IMMEDIATE RELEASE O-I Glass, Inc. (NYSE: OI) has scheduled its second quarter 2021 conference call and webcast for Wednesday, August 4, 2021, at 8 a.m. EDT. The Company’s news release for the second quarter 2021 earnings will be issued after the market closes on Tuesday, August […]
Grocery Shopping Isn’t the Same After You Take a Closer Look at Food Packaging
Yogurt with fresh berries and granola sprinkled on top. Stir fry with canned veggies over cauliflower rice. Quinoa with black beans and a homemade dressing of olive oil, lime juice and spices. All healthy choices and examples of what doctors tell us to put into our bodies for health and longevity. But pause a moment […]
