Sustainability in Action

Ever Been Thanked By a Dolphin While Checking Out Your Groceries?

Marie-Laure Susset
 | Global Integrated Marketing Communications Director, O-I Glass

If not, there’s a first time for everything.

Ahead of World Oceans Day on 8 June, Friends of Glass built custom pop-up checkouts in selected supermarkets that triggered a message of thanks from on-screen dolphins. Whenever a glass-packaged item was scanned, unsuspecting shoppers across Europe found themselves face-to-face with a pod of dolphins who thanked them for choosing glass.  

Watch their reactions: 

Conversations about packaging waste flow back to the ocean, the sea, the environment. By 2050, it’s estimated our seas will contain more plastic than fish. With public concern over packaging waste reaching tipping point, it’s time to thank shoppers for choosing glass as the sustainable solution.

The ‘Endless Ocean’ campaign seeks to encourage more Europeans to choose and recycle glass packaging.

Buying Glass is an easy way to make an ocean-friendly purchasing decision every day: purchasing just one more glass bottle per week in place of other materials will have a positive impact on the health of the planet. 

Glass is endlessly recyclable and easily recycled. It is made from ingredients abundant in nature. It is always safe for consumers, our marine ecosystem and the environment no matter how many times it is recycled.  

Join the movement by using the hashtag #CheersFromTheOcean 

Choose glass. Never litter. Always recycle.

Watch our Endless Ocean activation across Europe:

European versionGermanyFranceItalySpain and Portugal

Marie-Laure Susset
Marie-Laure Susset
Global Integrated Marketing Communications Director, O-I Glass
Marie-Laure Susset is passionate about the emotions brands can generate in people. She believes that today’s brands must provide rewarding experiences for their consumers and create authentic on-going relationships, where company and consumers build the future of the brand together.
763 KB
Bottles On The Line Hot End 3.jpg
488 KB
Bottles On The Line Hot End 2.jpg
394 KB
Bottles On The Line Cold End 2.jpg
283 KB
Unbranded Bottles Against Sky.jpg
561 KB
OI Fire 258.jpg
513 KB
OI Fire 248.jpg
726 KB
Drinktainer carrier close-up.jpg
271 KB
NEW 3.jpg
358 KB
glass recycling 5.jpg
419 KB
glass recycling 4.jpg
Thank you! Your subscription has been confirmed. You'll hear from us soon.