Dry January Isn’t Just a Moment: How Non-Alcoholic & Low-Alcohol Beverage Brands Win with Elevated Experiences
As we head into another Dry January, it’s clear this moment is no longer just about a New Year’s reset. Dry January, alongside the broader sober-curious and low/zero-proof movement, reflects a deeper shift in how consumers think about alcohol, health, and social occasions. What began as a January ritual has evolved into a year-round mindset. […]
Why Glass Could Be Your Sparkling Water Brand’s Next Big Move
The sparkling water category is bubbling with opportunity. With consumers increasingly seeking healthier, more sustainable, and more premium beverage options, the market is evolving fast, and packaging is playing a bigger role than ever in shaping brand perception. At O-I, we’ve been closely tracking this evolution. Our latest work in the category has uncovered some […]
Insights into the Future of Sustainable Wine Packaging
Sustainable wine packaging is a complex topic, with implications for wine producers, wine-loving consumers and packaging providers. Wine industry insiders shared compelling consumer research, case studies, and collaborative partnerships that are creating impact during the “Wine, Glass and Sustainable Development” webinar, hosted by O-I Glass. Frederic Choumert from McKinsey, the global management consultant firm, revealed […]
As Consumer Demand Fuels Premiumization of RTDs, Is Your Brand Ready?
In an ever-evolving world of consumer preferences, one remarkable transformation is taking place in the realm of Ready-to-Drink (RTD) beverages. Traditional RTDs, once thought of as the less glamorous cousin of classic cocktails, are currently experiencing a premium makeover due to rising consumer demand for convenience and sophistication. As a brand in this rapidly changing […]
The Resilient Role of Glass Packaging During Economic Uncertainty
There’s a lot of economic uncertainty as we enter the end of 2022. Inflation is rising globally. Energy concerns loom across Europe. COVID-19 variants and the trajectory of the pandemic are tough to predict. Brands and consumers alike are watching the situation closely. Consumer spending habits, preferences and behaviors could shift depending on their bank […]
Cocktails and Beer To-Go Offer Big Opportunity in 2022
“Cheers, New York!” Governor Kathy Hochul said on Wednesday, January 5, as she called for making drinks-to-go permanent in New York State. Alcohol to-go has been a lifeline for on-premise operators during the pandemic. From the onset in 2020, when many bars, restaurants and breweries suspended dine-in business, 39 states issued emergency orders permitting sales […]
Consumer Desire for ‘Better for You’ Beverages Persists Through Pandemic
The COVID-19 pandemic saw the sudden rise of consumer demands that rattled shoppers who were desperately looking for household necessities – toilet paper or cleaning wipes, anyone? The pandemic also served to strengthen existing trends. As a food and beverage market analyst, one of those trends I’m observing is how brands are responding to what’s […]
Make It Easy, Make it at Home: Pandemic Alcohol Trends That are Here to Stay
The global pandemic made our homes the focal point of our social lives, our work lives, and for some, our school lives. Unable to go out to restaurants and bars, consumers learned new skills – baking, cooking, mixology — to recreate their favorite experiences at home (with a little, or a lot, of help from […]
