Design Book 3: Creative Reality – Innovative Solutions to Packaging Concepts
It is my great pleasure to introduce the third edition of the O-I Design Book. This exceptional collection showcases how glass builds brands and transforms everyday moments into extraordinary ones. Each bottle and jar featured here brings brands to life by engaging the five senses in the most captivating way. At O-I, we believe that […]
Choose Tomorrow, Today: A New Glass Hallmark to Communicate Commitment to Sustainability
There is a broad palette of tools that marketers can play with to activate their brands and connect with consumers to drive trial and purchase. Packaging is one of these tools, maybe one of the most powerful ones, but a too-often under-utilized one I feel. One-hundred percent of consumers will interact with packaging – in […]
Leverage the Power of Packaging and Neuroscience to Emotionally Connect with Consumers
Packaging works mainly unconsciously to transform simple products into containers of meaning, investing them with personalities.
Design Book 2: Bringing Your Brand Story to Life Through Glass Packaging
O-I introduces Design Book 2, a global representation of how glass packaging tells brand stories.
