Dry January Isn’t Just a Moment: How Non-Alcoholic & Low-Alcohol Beverage Brands Win with Elevated Experiences
As we head into another Dry January, it’s clear this moment is no longer just about a New Year’s reset. Dry January, alongside the broader sober-curious and low/zero-proof movement, reflects a deeper shift in how consumers think about alcohol, health, and social occasions. What began as a January ritual has evolved into a year-round mindset. […]
Glass Packaging for Beer: A Strategic Choice for Brands That Want Growth
In today’s beer market, standing still isn’t an option. Brand owners are reevaluating their portfolios, exploring new packaging formats, and seeking more meaningful connections with consumers. Amid all this change, one packaging material continues to offer more than meets the eye, and it’s glass. Not because it’s traditional. But because glass packaging is a strategic […]
Glass Packaging’s Transformative Power
Glass has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give it colors, play with its transparency … Glass ignites an array of senses, from sight to sound to touch. No other packaging material has the ability to communicate a brand’s identity so authentically and capture […]
O-I Looks Back, and Forward, on Global Recycling Day
O-I has marked the latest Global Recycling Day (18 March 2019) by looking at its progress on glass recycling and outlining a fresh vision. As research indicates that more and more consumers would stop buying goods that have non-recyclable packaging (36% of European consumers, 25% in the US, 35% in Australia), the reputational and bottom-line threat […]
Ever Been Thanked By a Dolphin While Checking Out Your Groceries?
If not, there’s a first time for everything. Ahead of World Oceans Day on 8 June, Friends of Glass built custom pop-up checkouts in selected supermarkets that triggered a message of thanks from on-screen dolphins. Whenever a glass-packaged item was scanned, unsuspecting shoppers across Europe found themselves face-to-face with a pod of dolphins who thanked them for choosing glass. Watch their reactions: Conversations about packaging waste flow back to the ocean, the sea, the environment. By 2050, […]
How Does Glass Answer Society’s Need for a Sustainable Future?
Across the world, we have never been as aware as we are now of the impact of human activity on the environment. Whether we’re watching plastics strangling and poisoning our fish, dioxins released by burning waste in Africa, climate change aggravating floods in Bangladesh or wildfires in California, the environment is seldom off our television screens and news media. […]
