Successful Brands Tap Into Unconscious Human Emotions
Connecting emotionally with consumers is the only way to motivate a purchase. Emotions are the survival mechanisms through which decisions are taken. They determine what we feel and when we feel we become conscious. The thinking operations of the brain are very slow and expensive — the brain consumes 25% of all calories absorbed in […]
Leverage the Power of Packaging and Neuroscience to Emotionally Connect with Consumers
Packaging works mainly unconsciously to transform simple products into containers of meaning, investing them with personalities.
Design Book 2: Bringing Your Brand Story to Life Through Glass Packaging
O-I introduces Design Book 2, a global representation of how glass packaging tells brand stories.
John H. Walker Appointed Chair of O-I Glass Board of Directors
PERRYSBURG, Ohio, May 12, 2021 (GLOBE NEWSWIRE) — FOR IMMEDIATE RELEASE O-I Glass, Inc. (the “Company” or “O-I Glass”) (NYSE: OI) today announced the appointment of John H. Walker as Independent Chair of the Board of Directors of O-I Glass (the “Board”). Carol A. Williams is stepping down from her role as Chair, consistent with […]
O-I, Beer Institute Talk Glass Bottle Benefits for Beer
Glass should never be trash – that’s one of the takeaways Austin Stein, O-I plant manager at Danville, Virginia, shared during a virtual chat with the Beer Institute’s Jim McGreevy April 28. Stein spoke as part of the Beer Institute’s ongoing “You Ought to Know a Beer Industry Employee,” virtual series. “O-I is one of […]
Pittsburgh’s Pop-Up Glass Recycling Program is a Win-Win
Glass should never be trash – it’s infinitely recyclable and 100% recyclable. While recycling glass is a no-brainer, it’s not always as easy as putting your used bottles and jars in the curbside bin. When waste haulers serving the Pittsburgh metro area stopped accepting glass in curbside recycling bins at the beginning of 2019, the […]
O-I GLASS REPORTS FIRST QUARTER 2021 RESULTS
Performance was consistent with original guidance despite significant impact of severe weather PERRYSBURG, Ohio, April 28, 2021 (GLOBE NEWSWIRE) — FOR IMMEDIATE RELEASE O-I Glass, Inc. (“O-I”) (NYSE: OI) today reported financial results for the first quarter ended March 31, 2021. “O-I’s first quarter business performance was strong and consistent with our original guidance. This […]
O-I Glass Announces Agreement of Potential Plan of Reorganization for Paddock Subsidiary
PERRYSBURG, Ohio, April 26, 2021 (GLOBE NEWSWIRE) — O-I Glass, Inc. (“O-I Glass” or “O-I”) today announced that its wholly owned subsidiary, Paddock Enterprises, LLC (“Paddock”), has reached an agreement in principle for a consensual plan of reorganization under section 524(g) of the Bankruptcy Code. Paddock, the Official Committee of Asbestos Personal Injury Claimants (the […]
Pelican Brewing: Born at the Beach (VIDEO)
For more than two decades, Pelican Brewing has been cultivating memories by bringing people together through craft beer. The Pacific Ocean sets a timeless backdrop for this Oregon-based brewery that celebrates its milestone 25th birthday this year. Pelican Brewing was born at the beach. It’s one of the few craft breweries that is truly a […]
Nudge Theory Inspires Family-First Approach to Safety at O-I Jakarta
A newly-formed group at O-I Jakarta is using modern behavioral science principles to transform how employees approach safety on the plant floor. The group is called the Nudge Team, inspired by the research of Nobel prize-winning economist Richard Thaler. Thaler’s Nudge Theory is a concept in behavioral economics and behavioral science which proposes using positive […]
