Prestigious Packaging Awards in Europe & U.S. Recognize Boomerang’s Innovative Glass Water Bottle
It’s been an exciting fall for the founders of Boomerang Water, an on-site, small batch bottling water company providing pure, premium bottled water for commercial venues like hotels and college campuses, as well as serving small business and family homes in the greater Charlotte, North Carolina, area, where they’re based. Boomerang’s innovative glass water bottle […]
VIDEO: A Beautiful Spiced Rum Bottle — for the Eye and the Earth
Jacobite Spirits is a small craft spiced rum distillery in the heart of Glasgow, Scotland. Founded by a group of friends, Jacobite is as passionate about sustainability as it is about the rum it produces. They call themselves “quite picky” about sourcing everything sustainably, from ingredients to packaging. As Jacobite prepared to launch Charlie’s Chopper […]
Wine in Glass Bottles Symbolizes Tradition, Pride & Quality in France, Survey Finds
Wine in glass bottles remains the beloved packaging choice for wine lovers, wine makers and brands across France. A new survey from the Federation of Glass Industries, France’s glass association, surveyed more than 1,000 wine lovers from April to May 2021. The study investigated the image of wine in glass as well as consumer motives […]
Consumer Desire for ‘Better for You’ Beverages Persists Through Pandemic
The COVID-19 pandemic saw the sudden rise of consumer demands that rattled shoppers who were desperately looking for household necessities – toilet paper or cleaning wipes, anyone? The pandemic also served to strengthen existing trends. As a food and beverage market analyst, one of those trends I’m observing is how brands are responding to what’s […]
Video: O-I’s Catalyst Collection is Shaped by Emotions
O-I’s Catalyst Collection is taking science-backed principals behind behavioral and human emotions and applying it to glass packaging design to give brands a new authentic way to connect with consumers. We partnered with Dr. Constantinos Pantidos, the founder of Brand Aviators. His research indicates all human emotions stem from 12 fundamental motives. Those motives create […]
Choose Tomorrow, Today: A New Glass Hallmark to Communicate Commitment to Sustainability
There is a broad palette of tools that marketers can play with to activate their brands and connect with consumers to drive trial and purchase. Packaging is one of these tools, maybe one of the most powerful ones, but a too-often under-utilized one I feel. One-hundred percent of consumers will interact with packaging – in […]
Grocery Shopping Isn’t the Same After You Take a Closer Look at Food Packaging
Yogurt with fresh berries and granola sprinkled on top. Stir fry with canned veggies over cauliflower rice. Quinoa with black beans and a homemade dressing of olive oil, lime juice and spices. All healthy choices and examples of what doctors tell us to put into our bodies for health and longevity. But pause a moment […]
Monica Pacheco’s Humble Approach to Leadership Through Learning
The first thing that strikes you when you meet Monica Pacheco is her enthusiasm about her work and the process of converting raw materials to glass packaging. Her face lights up as she describes her trajectory from her early student days in Colombia to her internship with O-I Glass and her first job with O-I […]
Rethinking Spirits Packaging: The World of Sustainable Glamour
Brands matter. In the spirits market, it’s incredibly clear how brands – and especially premium brands – seek to differentiate by connecting with consumers through packaging, which translates into pricing power. Complexity, luxury and premiumisation are watchwords in this space, but another major demand is sustainability. O-I’s recent online conference, “Rethinking Spirits Packaging: Sustainable Premium,” […]
Make It Easy, Make it at Home: Pandemic Alcohol Trends That are Here to Stay
The global pandemic made our homes the focal point of our social lives, our work lives, and for some, our school lives. Unable to go out to restaurants and bars, consumers learned new skills – baking, cooking, mixology — to recreate their favorite experiences at home (with a little, or a lot, of help from […]
