Evenly Wine Aims to Satisfy Consumers Seeking Balance
Evenly is a new wine brand built for consumers who are seeking a holistic lifestyle. The brand’s unique glass bottle further supports its positioning.
O-I’s (Un)Conscious Stories Webinar Emphasizes Connecting with Human Emotions
Brands have little more than an instant to make an impression on the shelf. How can your product compel a consumer to make a purchase in just 3-7 seconds? O-I’s (Un)Conscious Stories Virtual Event on Tuesday, May 25, gave insight into how innovators can tell a story that truly connects brands with their target consumers. […]
Glass Packaging’s Transformative Power
Glass has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give it colors, play with its transparency … Glass ignites an array of senses, from sight to sound to touch. No other packaging material has the ability to communicate a brand’s identity so authentically and capture […]
Successful Brands Tap Into Unconscious Human Emotions
Connecting emotionally with consumers is the only way to motivate a purchase. Emotions are the survival mechanisms through which decisions are taken. They determine what we feel and when we feel we become conscious. The thinking operations of the brain are very slow and expensive — the brain consumes 25% of all calories absorbed in […]
Leverage the Power of Packaging and Neuroscience to Emotionally Connect with Consumers
Packaging works mainly unconsciously to transform simple products into containers of meaning, investing them with personalities.
Design Book 2: Bringing Your Brand Story to Life Through Glass Packaging
O-I introduces Design Book 2, a global representation of how glass packaging tells brand stories.
O-I, Beer Institute Talk Glass Bottle Benefits for Beer
Glass should never be trash – that’s one of the takeaways Austin Stein, O-I plant manager at Danville, Virginia, shared during a virtual chat with the Beer Institute’s Jim McGreevy April 28. Stein spoke as part of the Beer Institute’s ongoing “You Ought to Know a Beer Industry Employee,” virtual series. “O-I is one of […]
Pelican Brewing: Born at the Beach (VIDEO)
For more than two decades, Pelican Brewing has been cultivating memories by bringing people together through craft beer. The Pacific Ocean sets a timeless backdrop for this Oregon-based brewery that celebrates its milestone 25th birthday this year. Pelican Brewing was born at the beach. It’s one of the few craft breweries that is truly a […]
Boomerang’s Durable, Refillable Glass Water Bottle Breaks Convention
Boomerang Water is an on-site, small batch bottling water company providing water for commercial venues like hotels and college campuses, as well as serving families for their homes. The North Carolina based company is on a mission to rid the world of single-use plastic bottles and reshape bottled water through innovation. While serving in the […]
Defining Sustainability for the Future Through Balance
When I discuss sustainability with anyone, we usually pretty quickly get to the question: Do we share a common understanding of the word “sustainability”? It’s an important question to ask, because the notion is often far too narrow. Sustainability is not purely a “green” measure, and the terms “green” and “sustainable” are not proxies for […]
