Glass is the ideal packaging material to support a low-waste circular economy. It’s infinitely recyclable, virtually inert, and doesn’t raise ocean pollution or food contact issues.
Glass is an ideal package for the circular economy. More than 80% of the bottles that are recycled are used to make new bottles with recycled content. Glass is infinitely recyclable without loss of quality, making it a material that can continue to offset the need for raw materials as often as it is recycled. Every 1 ton of recycled glass saves 1.16 tons of raw materials. Improving recycling is vital to the circularity of glass to further offset the demand for natural resources and leveraging the infinite recyclability of glass. We’re committed to building recycling ecosystems to support glass production and keep recyclable glass in the manufacturing stream.
At every consumer touchpoint, glass provides the ultimate experience. Glass preserves the freshness of what it holds, delivers superior taste, and forging connections with all of the senses.
The glass industry has launched a Glass Hallmark – a universal symbol that serves as visual tool for brands to better communicate health and sustainable credentials of their glass packaging to consumers. When you see the Glass Hallmark, you’re reminded that glass symbolizes a commitment to use resources wisely, to recycle whenever possible, to care for the integrity of the content as well as for the health of the people who use it. With the Glass Hallmark, we want to raise awareness that choosing glass is one of the things we can do today to ensure a better tomorrow.