O-I Glass4Good Partner Encourages Glass Recycling in New Video
At O-I, our commitment to sustainability includes the vital work of fostering local recycling ecosystems like through GLASS4GOOD™, a community-based program that incentivizes glass recycling. GLASS4GOOD enhances local recycling infrastructures and generates charitable donations in the communities where O-I employees live and work. GLASS4GOOD can create an opportunity for glass recycling where it may not […]
VIDEO: A Beautiful Spiced Rum Bottle — for the Eye and the Earth
Jacobite Spirits is a small craft spiced rum distillery in the heart of Glasgow, Scotland. Founded by a group of friends, Jacobite is as passionate about sustainability as it is about the rum it produces. They call themselves “quite picky” about sourcing everything sustainably, from ingredients to packaging. As Jacobite prepared to launch Charlie’s Chopper […]
Video: O-I’s Catalyst Collection is Shaped by Emotions
O-I’s Catalyst Collection is taking science-backed principals behind behavioral and human emotions and applying it to glass packaging design to give brands a new authentic way to connect with consumers. We partnered with Dr. Constantinos Pantidos, the founder of Brand Aviators. His research indicates all human emotions stem from 12 fundamental motives. Those motives create […]
O-I Joins Corona in Glass Recapture Summer Pilot Program in Chicago
O-I is joining Corona and the Glass Recycling Foundation (GRF) for a pilot glass recapture program in Chicago. The project’s focus is to build public awareness of the need to keep glass bottles out of landfills and keep them in the manufacturing loop. As part of the initiative sponsored by Corona, the GRF will collect […]
Choose Tomorrow, Today: A New Glass Hallmark to Communicate Commitment to Sustainability
There is a broad palette of tools that marketers can play with to activate their brands and connect with consumers to drive trial and purchase. Packaging is one of these tools, maybe one of the most powerful ones, but a too-often under-utilized one I feel. One-hundred percent of consumers will interact with packaging – in […]
Pittsburgh’s Pop-Up Glass Recycling Program is a Win-Win
Glass should never be trash – it’s infinitely recyclable and 100% recyclable. While recycling glass is a no-brainer, it’s not always as easy as putting your used bottles and jars in the curbside bin. When waste haulers serving the Pittsburgh metro area stopped accepting glass in curbside recycling bins at the beginning of 2019, the […]
Pelican Brewing: Born at the Beach (VIDEO)
For more than two decades, Pelican Brewing has been cultivating memories by bringing people together through craft beer. The Pacific Ocean sets a timeless backdrop for this Oregon-based brewery that celebrates its milestone 25th birthday this year. Pelican Brewing was born at the beach. It’s one of the few craft breweries that is truly a […]
Nudge Theory Inspires Family-First Approach to Safety at O-I Jakarta
A newly-formed group at O-I Jakarta is using modern behavioral science principles to transform how employees approach safety on the plant floor. The group is called the Nudge Team, inspired by the research of Nobel prize-winning economist Richard Thaler. Thaler’s Nudge Theory is a concept in behavioral economics and behavioral science which proposes using positive […]
Boomerang’s Durable, Refillable Glass Water Bottle Breaks Convention
Boomerang Water is an on-site, small batch bottling water company providing water for commercial venues like hotels and college campuses, as well as serving families for their homes. The North Carolina based company is on a mission to rid the world of single-use plastic bottles and reshape bottled water through innovation. While serving in the […]
VIDEO: Colorado Brewery Launches Glass Recycling Program
A grassroots glass recycling program has sprung up at Crabtree Brewing in Greeley, Colorado, thanks to a little ingenuity, a little bit of recycling education, and a long friendship between a craft brewer and a glassmaker. Bob Kunkle is a second-generation employee for O-I Glass, one of the world’s largest glass packaging manufacturers. Bob noticed […]
